Hrithik Roshan signs up with Acer
for Brand endorsement

Bangalore, March 9 - In an inspiring move that is bound to capture the imagination of today's tech-savvy and brand-conscious youth, Acer announced that youth icon and heartthrob of the nation, Hrithik Roshan, will endorse Acer Brand & its products. Acer is the leading Notebook vendor in Europe & ASEAN Bloc and one of the world's top PC brands.

Speaking on this occasion, Mr. W.S. Mukund, Managing Director, Acer India, said, "The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable and aggressive. Brand association with Hrithik , the leading filmstar with a string of successes such as Krrish & Dhoom-2, will give us a better mindshare among the young & the first time users. In fact, Acer, in a short span of time has established a large network of channel partners and has more than half-a-million customer base in the country."

Mr. Hrithik Roshan added, "I look forward to partnering with Acer, the fastest growing PC brand globally. With many of its technological innovations and breakthrough moves, Acer Products can really bring lot of "can-do" attitude & style into the lives of consumers today".

Mr. Mukund further revealed, "Adhering to our philosophy of "caring through innovation", we have equipped our products with a suite of friendly and intuitive interfaces called "Empowering Technology" that give users fast and easy access to cutting-edge hardware and software solutions. Fulfilling Acer's mission of breaking the barriers between people and technology, the customer-centric "Empowering Technology" suite brings the latest high-tech innovations in intuitive form, allowing customers to easily experience all the benefits of an Acer system. And this tie-up between the two titans will give a new meaning to this experience".

About Acer

Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.